This site may earn affiliate commissions from the links on this folio. Terms of apply.

489046-tune-in-to-these-apple-tv-apps

Apple, historically, has admittedly hated leaks. Much of this was driven by Steve Jobs, who famously fired four people he caught leaking a memo to the press not long after rejoining the company. With his passing, Apple information pops up a bit more than oft than it did earlier. This latest leak isn't provided by a visitor scofflaw, however — it'due south an inadvertent unveil by Apple tree itself.

Nosotros covered rumors that a new Apple TV was in the works several weeks ago, simply this new information sheds more light on what the platform will be able to do. This time, the freshly leaked code comes courtesy of Apple'due south HomePod speaker. On Saturday, iOS developer Guilherme Rambo tweeted out some lines of code that confirm Apple isn't just working on a new Apple TV, it's building a adequately high-end model with 4K and HDR support.

AppleTV-Shot

The image at the top of the tweet states that the device will support 4K and HDR. The after image shows that Apple tree will back up no fewer than three HDR standards — Dolby Vision, HDR10, and HLG. HDR10 is an open-source standard that almost all HDR-capable televisions use. If a set claims to accept HDR back up and says nada specific about Dolby, chances are information technology'due south an HDR10 set up.

You tin come across the relative colour gamuts between the old Rec. 709 standard, DCI-P3 (HDR10), and Rec. 2022, with Dolby Vision support. Which standard is meliorate isn't really a relevant question, since no TV currently on the market actually meets the maximum quality specs Dolby Vision defines. Every bit for HLG, information technology stands for Hybrid-Log Gamma and was jointly defined by the BBC and NHK.

Apple has nailed down the major HDR standards. There'south only one exception, and it's arguably not "major" at all. Samsung merely launched its own HDR10+ standard, but it's only uniform with other Samsung TVs at the moment and content support is limited-to-nonexistent.

emarketer-connected-tv-devices-market-share-july-20171

Apple's trailing position means there'southward nowhere to go but upward.

Apple has a genuine opportunity to seize a clamper of the set-acme box market if it plays its cards correctly, but pricing is going to be a major factor. At $149, the Apple TV is significantly more expensive than its counterparts, and Apple tree'due south marketplace share in this space has been clocked at roughly v percent. That'southward not awful, as such, only it could exist higher. It should as well exist noted that the Apple Television set includes either 32GB or 64GB of storage, something the Roku models lack by default (the highest-end Roku models can be expanded with a microSD card).

There's likewise the persistent rumor that Apple wants to launch some kind of paid streaming service or offering, with possible partnerships with HBO, Showtime, and Starz. And then once more, these kinds of rumors have been circumvoluted for years in some cases, never quite coming to fruition either due to last-minute licensing disagreements or technology not being quite upwardly to what Apple'south goals were.

While most ET readers will already know this side by side signal, it bears repeating. Buying an Apple Goggle box that'due south capable of displaying 4K or HDR content is simply i part of the procedure. You'll likewise need a TV capable of displaying content with these features to view them.